Develop a brand identity and supporting collateral for ARCH90 – a brand initiative by Tygerberg Hospital Children’s Trust, inspired by Archbishop Desmond Tutu, to raise awareness and funds for Tygerberg Hospital to support children from less fortunate communities.

We started by developing a logo that captured the spirit of the initiative – Archbishop Tutu himself. His portrait, paired with typography created in a hand-drawn style, evoked a personable feel. This “human touch” can be seen throughout the brand identity through bespoke patterns and warm
colours. For the launch of the campaign, we created an animated video that was illustrated from start to finish to deliver a powerful call to action.