Brief

Showcase the beauty and luxurious nature of the emirate through bespoke gifting for global travel influencers, in collaboration with Abu Dhabi Travel & Tourism.

Solution

A luxurious gift box that highlights different parts of Abu Dhabi via a journey inspired by the five senses, revealing treasures like oud perfume (smell) and a locally designed abaya (touch). Each gift is accompanied by a card bearing an evocative description of the emirate.