Brief

The premium shopping centre hosted a denim campaign with a local influencer to drive awareness around saving water. We were tasked to manage the event from concept to completion.

Solution

We launched the Denim Movement, an event for shoppers to recycle their old denims in exchange for iron-on patches that could be applied to any denim items at the stand. Plinths highlighted the journey of water used in the creation of a pair of jeans and offered valuable water-saving tips. This was amplified on social media via collaboration with a prominent influencer.