Brief

Develop a CI for a new division within TFG, specializing in customer data analysis, to help brands within the company to deliver the best omnichannel customer experience.

Solution

This department is critical and complex, pooling “bites” of information from multiple departments to create a collective that informs the entire company. This insight, gleaned from our intensive research, formed the basis of an identity inspired by their style of analysis. Thus, small shapes pulled from the customised logo typeface were reconnected to become a bold visual language across multiple touchpoints.