Brand Identity

@home Guest Muse

Brief

Create a beautifully designed narrative based on the ideal @home shopper that’s easy for internal staff to consume.

Solution

Turned the statistics into an elegantly designed presentation aligned to the premium brand aesthetic. We used AI tools to create the @home Guest Muse, Nomzamo, and developed a script that turned her stats into a “Day in the life of” video to help staff understand their ideal customer.
Introduction

Persona Insights

Strategic Approach
Infographics
Summary
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