Brief

Conceptualise a bold and uplifting campaign for the Innovator Trust’s Youth Entrepreneurship Programme (YEP) to capture the attention of young entrepreneurs and drive sign-ups.

Solution

To establish YEP as a space that recognises the youth as trailblazers, unafraid to shatter norms, we created a campaign that called for Business As Unusual. The expressive illustration style personifies the youth’s rebellious, free spirit that defies the ordinary.