Brief

Develop a CI and website for a 24-hour digital child telemedicine brand. Being a new concept in South Africa, creating a sense of trust, safety and expertise is essential.

Solution

A brand identity with a personable, modern edge to deliver on the brand’s innovative personality and ease of use – it literally places an affordable doctor’s consult at your fingertips! The use of white space, gradient colour and iconography creates a feeling of wellness and the rounded shapes and lifestyle imagery add a human touch.