Brief

Develop a CI for a new division within TFG, specializing in customer data analysis, to help brands within the company to deliver the best omnichannel customer experience.

Solution

We conceptualised a brand identity that was based on customer behaviour; bits and pieces of information creating unique patterns. We turned shapes – created from the customised logo typeface – into a bold visual language expressed through patterns and colours across multiple touchpoints including CI, art direction and animation.