Brief

Conceptualise a campaign to drive sign-ups as well as event collateral for Innovator Trust’s annual Women In Tech event. This prestigious affair features prominent as well as up and coming women in the tech industry along with opportunities to learn, connect and be inspired.

Solution

: A rallying cry inviting these women to “rise up”. Impactful, concise copy paired with a powerful visual language create a dynamic feeling that’s inspiring and informative. The arrow becomes a symbol for technology and upward mobility and, when repeated, creates modern Afrocentric patterns. Our campaign increased engagement, positioned Women in Tech as a prestigious event and exceeded the goal of 300 registrations.