Brief

Conceptualise a campaign to drive sign-ups as well as event collateral for Innovator Trust’s annual Women In Tech event. This prestigious affair features prominent as well as up and coming women in the tech industry along with opportunities to learn, connect and be inspired.

Solution

The mandala, a series of repetitive geometric shapes, became a metaphor for Women In Tech 2024. Its symbolism of unity, guidance and empowerment embodied the spirit of our “SHEVOLUTION” campaign. We crafted empowering stories, animated in dynamic ways, to encourage registration.