Brief

Develop an integrated internal campaign to entice and educate staff members on the important Details that make the difference at Woolworths.

Solution

A through-the-line, entertaining and educational digital experience that would inspire staff to become proud brand ambassadors. It is further elevated by the interactive
learning component, which includes animated gamification of the content. Touch points include campaign videos, internal comms on workspace channels, hanging banners in the HO building, notification banners and posters.