Develop an integrated internal campaign to entice and educate staff members on the important Details that make the difference at Woolworths.

An integrated, entertaining, and educational digital experience designed to inspire staff to become proud brand ambassadors. The experience is further enhanced by an interactive learning component, featuring animated gamification of the content. Touchpoints include campaign videos, internal communications on workspace channels, hanging banners in the head office building, as well as notification banners and posters.